diff --git a/.changeset/auto-b2febcaa83c70990.md b/.changeset/auto-b2febcaa83c70990.md
new file mode 100644
index 0000000..12dd8ec
--- /dev/null
+++ b/.changeset/auto-b2febcaa83c70990.md
@@ -0,0 +1,9 @@
+---
+"ketchup": minor
+---
+
+- Rebranded the project to Ketchup, renaming the package, plugin, slash commands, data directory (.ketchup), and all documentation
+- Switched to plugin-only installation via the marketplace, removing the legacy npx CLI, install/doctor/repair commands, and symlink setup
+- Added automatic migration so existing setups upgrade in place, moving the data directory, state file, and deny-list to their new .ketchup locations
+- Removed the auto-continue feature in favor of parallel sub-agent planning, with config and docs updated to match
+- Added runtime configuration for validators and reminders, plus a config skill and first-setup guidance
diff --git a/TODO.md b/TODO.md
index 35df3a5..8df759b 100644
--- a/TODO.md
+++ b/TODO.md
@@ -6,4 +6,3 @@ cjs for auto-engineer <<< look into this
 http server
 
 do not give reminders to validator subagents
-do not run auto continue for validator subagents (also otehr lifecycle hooks)
diff --git a/dist/bundle/scripts/config.js b/dist/bundle/scripts/config.js
index 3bd68eb..a8279d8 100755
--- a/dist/bundle/scripts/config.js
+++ b/dist/bundle/scripts/config.js
@@ -3845,7 +3845,7 @@ function usage() {
 
 Subcommands:
   show                              Show all current configuration
-  set <key.path> <value>            Set a config value (e.g., autoContinue.mode off)
+  set <key.path> <value>            Set a config value (e.g., validateCommit.mode off)
   validators                        List all validators with status
   validators enable <name>          Enable a validator
   validators disable <name>         Disable a validator
diff --git a/docs/architecture.md b/docs/architecture.md
index a1ebbfa..fb496ff 100644
--- a/docs/architecture.md
+++ b/docs/architecture.md
@@ -280,44 +280,6 @@ if (subagentType === 'work' && state.validateCommitOnWork) {
 
 ---
 
-## Clue Collection
-
-The clue collector analyzes Claude transcripts for continuation signals.
-
-```
-transcript.jsonl
-      │
-      ▼
-┌─────────────────────────┐
-│ Parse JSONL lines       │
-│ Extract entries         │
-└──────────┬──────────────┘
-           │
-           ├─────────────────────────────────────────┐
-           │                                          │
-           ▼                                          ▼
-┌─────────────────────────┐          ┌─────────────────────────┐
-│ Pattern Detection       │          │ Metadata Extraction     │
-│ ├─► CONTINUE_PATTERNS   │          │ ├─► ketchup-plan paths  │
-│ ├─► ketchup mentions    │          │ ├─► working directories │
-│ └─► plan mentions       │          │ └─► current cwd         │
-└──────────┬──────────────┘          └──────────┬──────────────┘
-           │                                     │
-           └─────────────┬───────────────────────┘
-                         │
-                         ▼
-┌─────────────────────────────────────────────────────────────┐
-│ ClueCollectorResult                                          │
-│ ├─► clues: Array<Clue>     Detected patterns                │
-│ ├─► lastChats: Array       Last 5 exchanges                 │
-│ ├─► ketchupPlanPaths       Found plan files                 │
-│ ├─► workingDirs            Detected directories             │
-│ └─► summary: string        Human-readable summary           │
-└─────────────────────────────────────────────────────────────┘
-```
-
----
-
 ## Directory Structure
 
 ### Plugin Structure
@@ -335,7 +297,6 @@ ketchup/
 │   ├── debug-logger.ts     Debug output (internal)
 │   ├── clean-logs.ts       Log cleanup (internal)
 │   ├── subagent-classifier.ts  Task classification (internal)
-│   ├── clue-collector.ts   Transcript analysis (internal)
 │   │
 │   └── hooks/
 │       ├── session-start.ts     SessionStart handler
@@ -439,8 +400,7 @@ Unit Tests (vitest)
 ├── Deny-list (load patterns, match files)
 ├── Hook state (read, write, update)
 ├── Subagent classifier (patterns, extraction)
-├── Path resolver (environment-based resolution)
-└── Clue collector (transcript analysis)
+└── Path resolver (environment-based resolution)
 
 E2E Tests (scripts/test-hooks.sh)
 ├── Deny-list blocking
diff --git a/docs/getting-started.md b/docs/getting-started.md
index 0b004b4..12eb842 100644
--- a/docs/getting-started.md
+++ b/docs/getting-started.md
@@ -50,7 +50,7 @@ This creates `.ketchup/` with default configuration. Then verify:
 /ketchup:config show
 ```
 
-Ketchup is now active with commit validation, reminders, deny-lists, and auto-continue.
+Ketchup is now active with commit validation, reminders, and deny-lists.
 
 ---
 
@@ -101,7 +101,6 @@ Start a Claude Code session. The supervisor will:
 1. **Inject** your guidelines at session start
 2. **Validate** every commit against your rules
 3. **ACK** clean commits, **NACK** rule violations
-4. **Auto-continue** until the plan is complete
 
 ---
 
@@ -148,7 +147,6 @@ You installed Ketchup:
 | Validators    | ACK/NACK every commit via LLM           | PreToolUse hooks       |
 | Reminders     | Your rules, every session + prompt      | SessionStart + prompt  |
 | Deny-list     | Structural file protection              | PreToolUse deny-list   |
-| Auto-Continue | Agent keeps working while plan has work | Stop hooks             |
 | TCR gate      | `test && commit revert` enforced        | TCR Workflow validator |
 
 ---
diff --git a/scripts/config.ts b/scripts/config.ts
index f6210b3..db06501 100644
--- a/scripts/config.ts
+++ b/scripts/config.ts
@@ -28,7 +28,7 @@ function usage(): string {
 
 Subcommands:
   show                              Show all current configuration
-  set <key.path> <value>            Set a config value (e.g., autoContinue.mode off)
+  set <key.path> <value>            Set a config value (e.g., validateCommit.mode off)
   validators                        List all validators with status
   validators enable <name>          Enable a validator
   validators disable <name>         Disable a validator
diff --git a/scripts/test-hooks.sh b/scripts/test-hooks.sh
index 19a57d4..5f94008 100755
--- a/scripts/test-hooks.sh
+++ b/scripts/test-hooks.sh
@@ -18,147 +18,6 @@ pass() { echo -e "${GREEN}✓${NC} $1"; ((PASSED++)) || true; }
 fail() { echo -e "${RED}✗${NC} $1: $2"; ((FAILED++)) || true; }
 skip() { echo -e "${YELLOW}○${NC} $1 (skipped)"; }
 
-#-----------------------------------------------------------
-# Test: auto-continue respects mode=off (no transcript needed)
-#-----------------------------------------------------------
-test_autocontinue_mode_off() {
-    local name="auto-continue respects mode=off"
-
-    # Backup current state
-    local state_file="$PROJECT_ROOT/.claude.hooks.json"
-    local backup=""
-    if [[ -f "$state_file" ]]; then
-        backup=$(cat "$state_file")
-    fi
-
-    # Set mode to off
-    echo '{"autoContinue":{"mode":"off"}}' > "$state_file"
-
-    local input='{"session_id":"test-off","permission_mode":"code"}'
-
-    cd "$PROJECT_ROOT"
-    local output
-    output=$(echo "$input" | npx tsx "$PROJECT_ROOT/.claude/scripts/auto-continue.ts" 2>/dev/null) || true
-
-    # Restore state
-    if [[ -n "$backup" ]]; then
-        echo "$backup" > "$state_file"
-    else
-        rm -f "$state_file"
-    fi
-
-    if echo "$output" | grep -q '"decision":"block"'; then
-        fail "$name" "should not block when mode=off"
-    else
-        pass "$name"
-    fi
-}
-
-#-----------------------------------------------------------
-# Test: auto-continue skips plan permission mode
-#-----------------------------------------------------------
-test_autocontinue_skips_plan_mode() {
-    local name="auto-continue skips plan permission mode"
-
-    # Backup current state
-    local state_file="$PROJECT_ROOT/.claude.hooks.json"
-    local backup=""
-    if [[ -f "$state_file" ]]; then
-        backup=$(cat "$state_file")
-    fi
-
-    # Set mode to smart (but plan mode should be skipped)
-    echo '{"autoContinue":{"mode":"smart"}}' > "$state_file"
-
-    # permission_mode="plan" should be skipped by default
-    local input='{"session_id":"test-plan","permission_mode":"plan"}'
-
-    cd "$PROJECT_ROOT"
-    local output
-    output=$(echo "$input" | npx tsx "$PROJECT_ROOT/.claude/scripts/auto-continue.ts" 2>/dev/null) || true
-
-    # Restore state
-    if [[ -n "$backup" ]]; then
-        echo "$backup" > "$state_file"
-    else
-        rm -f "$state_file"
-    fi
-
-    if echo "$output" | grep -q '"decision":"block"'; then
-        fail "$name" "should skip plan mode"
-    else
-        pass "$name"
-    fi
-}
-
-#-----------------------------------------------------------
-# Test: non-stop mode blocks and counts iterations
-#-----------------------------------------------------------
-test_autocontinue_nonstop_iterations() {
-    local name="auto-continue non-stop mode counts iterations"
-
-    # Backup current state
-    local state_file="$PROJECT_ROOT/.claude.hooks.json"
-    local backup=""
-    if [[ -f "$state_file" ]]; then
-        backup=$(cat "$state_file")
-    fi
-
-    # Set non-stop mode with limit of 2
-    echo '{"autoContinue":{"mode":"non-stop","maxIterations":2,"iteration":0}}' > "$state_file"
-
-    local input='{"session_id":"test-nonstop","permission_mode":"code"}'
-
-    cd "$PROJECT_ROOT"
-
-    # First call: should block and increment
-    local output1
-    output1=$(echo "$input" | npx tsx "$PROJECT_ROOT/.claude/scripts/auto-continue.ts" 2>/dev/null)
-
-    if ! echo "$output1" | grep -q '"decision":"block"'; then
-        # Restore state
-        if [[ -n "$backup" ]]; then
-            echo "$backup" > "$state_file"
-        else
-            rm -f "$state_file"
-        fi
-        fail "$name" "iteration 1 should block"
-        return
-    fi
-
-    # Second call: should block again
-    local output2
-    output2=$(echo "$input" | npx tsx "$PROJECT_ROOT/.claude/scripts/auto-continue.ts" 2>/dev/null)
-
-    if ! echo "$output2" | grep -q '"decision":"block"'; then
-        # Restore state
-        if [[ -n "$backup" ]]; then
-            echo "$backup" > "$state_file"
-        else
-            rm -f "$state_file"
-        fi
-        fail "$name" "iteration 2 should block"
-        return
-    fi
-
-    # Third call: should allow (maxIterations reached)
-    local output3
-    output3=$(echo "$input" | npx tsx "$PROJECT_ROOT/.claude/scripts/auto-continue.ts" 2>/dev/null) || true
-
-    # Restore state
-    if [[ -n "$backup" ]]; then
-        echo "$backup" > "$state_file"
-    else
-        rm -f "$state_file"
-    fi
-
-    if echo "$output3" | grep -q '"decision":"block"'; then
-        fail "$name" "iteration 3 should allow (limit reached)"
-    else
-        pass "$name"
-    fi
-}
-
 #-----------------------------------------------------------
 # Test: deny-list denies paths on deny list
 #-----------------------------------------------------------
@@ -329,124 +188,6 @@ test_subagent_inherits_denylist() {
     fi
 }
 
-#-----------------------------------------------------------
-# Test: sub-agent state modifications persist
-#-----------------------------------------------------------
-test_subagent_state_persists() {
-    local name="sub-agent state modifications persist"
-
-    # Backup current state
-    local state_file="$PROJECT_ROOT/.claude.hooks.json"
-    local backup=""
-    if [[ -f "$state_file" ]]; then
-        backup=$(cat "$state_file")
-    fi
-
-    # Set initial state with iteration=5
-    echo '{"autoContinue":{"mode":"non-stop","maxIterations":10,"iteration":5}}' > "$state_file"
-
-    # Simulate a sub-agent call that would increment iteration
-    # (non-stop mode increments on each block)
-    local input='{"session_id":"subagent-test","permission_mode":"code"}'
-
-    cd "$PROJECT_ROOT"
-    echo "$input" | npx tsx "$PROJECT_ROOT/.claude/scripts/auto-continue.ts" 2>/dev/null || true
-
-    # Read back the state - iteration should now be 6
-    local new_state
-    new_state=$(cat "$state_file")
-
-    # Restore original state
-    if [[ -n "$backup" ]]; then
-        echo "$backup" > "$state_file"
-    else
-        rm -f "$state_file"
-    fi
-
-    if echo "$new_state" | grep -q '"iteration": 6'; then
-        pass "$name"
-    else
-        fail "$name" "state should persist iteration increment, got: $new_state"
-    fi
-}
-
-#-----------------------------------------------------------
-# Test: sub-agent respects skipModes configuration
-#-----------------------------------------------------------
-test_subagent_respects_skipmodes() {
-    local name="sub-agent respects custom skipModes"
-
-    # Backup current state
-    local state_file="$PROJECT_ROOT/.claude.hooks.json"
-    local backup=""
-    if [[ -f "$state_file" ]]; then
-        backup=$(cat "$state_file")
-    fi
-
-    # Set mode to non-stop but add "explore" to skipModes
-    # This simulates skipping auto-continue for explore sub-agents
-    echo '{"autoContinue":{"mode":"non-stop","skipModes":["plan","explore"]}}' > "$state_file"
-
-    # Simulate a sub-agent with permission_mode="explore"
-    local input='{"session_id":"explore-agent","permission_mode":"explore"}'
-
-    cd "$PROJECT_ROOT"
-    local output
-    output=$(echo "$input" | npx tsx "$PROJECT_ROOT/.claude/scripts/auto-continue.ts" 2>/dev/null) || true
-
-    # Restore state
-    if [[ -n "$backup" ]]; then
-        echo "$backup" > "$state_file"
-    else
-        rm -f "$state_file"
-    fi
-
-    # Should NOT block because "explore" is in skipModes
-    if echo "$output" | grep -q '"decision":"block"'; then
-        fail "$name" "should skip auto-continue for explore permission_mode"
-    else
-        pass "$name"
-    fi
-}
-
-#-----------------------------------------------------------
-# Test: sub-agent non-skipped mode still blocks
-#-----------------------------------------------------------
-test_subagent_nonskipped_blocks() {
-    local name="sub-agent non-skipped mode blocks correctly"
-
-    # Backup current state
-    local state_file="$PROJECT_ROOT/.claude.hooks.json"
-    local backup=""
-    if [[ -f "$state_file" ]]; then
-        backup=$(cat "$state_file")
-    fi
-
-    # Set mode to non-stop with only "plan" in skipModes
-    echo '{"autoContinue":{"mode":"non-stop","maxIterations":10,"skipModes":["plan"]}}' > "$state_file"
-
-    # Simulate a sub-agent with permission_mode="code" (NOT in skipModes)
-    local input='{"session_id":"code-agent","permission_mode":"code"}'
-
-    cd "$PROJECT_ROOT"
-    local output
-    output=$(echo "$input" | npx tsx "$PROJECT_ROOT/.claude/scripts/auto-continue.ts" 2>/dev/null) || true
-
-    # Restore state
-    if [[ -n "$backup" ]]; then
-        echo "$backup" > "$state_file"
-    else
-        rm -f "$state_file"
-    fi
-
-    # SHOULD block because "code" is not in skipModes
-    if echo "$output" | grep -q '"decision":"block"'; then
-        pass "$name"
-    else
-        fail "$name" "should block for non-skipped permission_mode"
-    fi
-}
-
 #-----------------------------------------------------------
 # Test: subagent-classifier classifies explore tasks
 #-----------------------------------------------------------
@@ -872,9 +613,6 @@ echo "Running hook E2E tests..."
 echo ""
 
 echo "=== Basic Hook Tests ==="
-test_autocontinue_mode_off
-test_autocontinue_skips_plan_mode
-test_autocontinue_nonstop_iterations
 test_denylist_denies
 test_denylist_allows_normal
 test_prompt_reminder_returns_context
@@ -882,9 +620,6 @@ test_prompt_reminder_returns_context
 echo ""
 echo "=== Sub-Agent Hook Tests ==="
 test_subagent_inherits_denylist
-test_subagent_state_persists
-test_subagent_respects_skipmodes
-test_subagent_nonskipped_blocks
 
 echo ""
 echo "=== Sub-Agent Classification Tests ==="