I am curious where this comes from: ROAS = Channel Conversion Weight / Channel Budget Weight From the description I see this as : [Channel Orders (Attributed) / Total Orders ] / [Channel Cost / Total Cost] how is this ROAS without revenue?
I am curious where this comes from: ROAS = Channel Conversion Weight / Channel Budget Weight
From the description I see this as :
[Channel Orders (Attributed) / Total Orders ] / [Channel Cost / Total Cost]
how is this ROAS without revenue?