diff --git a/README.md b/README.md
index 282f6ed4fbf..e69f2e3c30f 100644
--- a/README.md
+++ b/README.md
@@ -63,6 +63,12 @@ site locally:
 bundle exec rake
 ```
 
+To include posts with future dates:
+
+```shell
+JEKYLL_FUTURE=1 bundle exec rake
+```
+
 ## Deployment
 
 ### apache/arrow-site
diff --git a/Rakefile b/Rakefile
index 6284c9efdd9..272305d544b 100644
--- a/Rakefile
+++ b/Rakefile
@@ -39,11 +39,12 @@ end
 
 desc "Serve site locally"
 task :serve => webpacked_js do
-  sh("jekyll",
-     "serve",
-     "--incremental",
-     "--livereload",
-     "--host", ENV["HOST"] || "127.0.0.1")
+  command_line = ["jekyll", "serve"]
+  command_line << "--incremental"
+  command_line << "--livereload"
+  command_line << "--host=#{ENV["HOST"] || "127.0.0.1"}"
+  command_line << "--future"
+  sh(*command_line)
 end
 
 task :default => :serve
@@ -57,5 +58,7 @@ task :generate => webpacked_js do
   command_line << "--config=_config.yml,#{extra_config}" if extra_config
   destination = ENV["JEKYLL_DESTINATION"]
   command_line << "--destination=#{destination}" if destination
+  future = ENV["JEKYLL_FUTURE"]
+  command_line << "--future" if future
   sh(*command_line)
 end