diff --git a/release.sh b/release.sh
new file mode 100644
index 0000000..9963cde
--- /dev/null
+++ b/release.sh
@@ -0,0 +1,12 @@
+#!/bin/bash
+
+set -exv
+
+IMAGE_NAME="quay.io/almacdon/app-discovery-operator"
+IMAGE_TAG=$(git rev-parse --short=7 HEAD)
+
+podman build -t "${IMAGE_NAME}:${IMAGE_TAG}" .
+podman tag "${IMAGE_NAME}:${IMAGE_TAG}" "${IMAGE_NAME}:latest"
+
+podman push "${IMAGE_NAME}:${IMAGE_TAG}"
+podman push "${IMAGE_NAME}:latest"