diff --git a/.github/PULL_REQUEST_TEMPLATE.md b/.github/PULL_REQUEST_TEMPLATE.md
new file mode 100644
index 0000000..704305c
--- /dev/null
+++ b/.github/PULL_REQUEST_TEMPLATE.md
@@ -0,0 +1,29 @@
+**Changes proposed in this pull request:**
+
+* [Change 1]
+* [Change 2]
+* [Other changes...]
+
+**Public description:**
+
+[Public description of the changes to include in changelog, typically one line will suffice]
+
+[Glossy screenshots if available for the changelog]
+
+- [ ] Internal Improvement (no customer impact)
+- [ ] Hide from Changelog 
+
+**Have you made sure to add:**
+- [ ] Tests
+- [ ] Documentation
+
+**Supplemental Screenshots and GIFs**
+
+[Insert screenshot or GIFs of old and new behavior to assist reviewers]
+
+**Steps to Review**
+
+See https://www.notion.so/formspree/Code-Reviews-78c7d523c4424f66a399367a6738ae13
+
+**Any Additional Information or Deployment Notes**
+
diff --git a/src/cmds/deploy.js b/src/cmds/deploy.js
index ab89040..4202cc8 100644
--- a/src/cmds/deploy.js
+++ b/src/cmds/deploy.js
@@ -60,7 +60,8 @@ exports.builder = yargs => {
 
   yargs.option('force', {
     alias: 'f',
-    describe: 'Skip verifying that secrets reference environment variables',
+    describe:
+      'Skip verifying that secrets reference environment variables and force the deployment via the API',
     type: 'boolean',
     default: false
   });
@@ -169,6 +170,7 @@ exports.handler = async args => {
     const response = await deploy.request({
       endpoint,
       config,
+      force: args.force,
       key,
       userAgent
     });
diff --git a/test/cmds/deploy.test.js b/test/cmds/deploy.test.js
index 8903ad3..7f4bb8a 100644
--- a/test/cmds/deploy.test.js
+++ b/test/cmds/deploy.test.js
@@ -29,6 +29,7 @@ afterEach(() => {
 it('sends a deploy request with the right params', async () => {
   deploy.request.mockImplementation(params => {
     expect(params.config).toStrictEqual({});
+    expect(params.force).toBe(false);
     expect(params.key).toBe('xxx');
     expect(params.userAgent).toBe(`@formspree/cli@${version}`);
 
@@ -171,6 +172,7 @@ it('skips validating inline secrets with force flag', async () => {
 
   deploy.request.mockImplementation(params => {
     expect(params.config.apiKey).toBe('my-inline-key');
+    expect(params.force).toBe(true);
     return Promise.resolve({
       status: 200,
       data: { id: 'xxxx-xxxx-xxxx', shim: null }