diff --git a/change/@fluentui-react-headless-components-preview-69fc269f-3430-4627-a4bf-8c12ae5f7f06.json b/change/@fluentui-react-headless-components-preview-69fc269f-3430-4627-a4bf-8c12ae5f7f06.json
new file mode 100644
index 00000000000000..5cba052b80edfc
--- /dev/null
+++ b/change/@fluentui-react-headless-components-preview-69fc269f-3430-4627-a4bf-8c12ae5f7f06.json
@@ -0,0 +1,6 @@
+{
+  "type": "patch",
+  "comment": "feat: expose ToastTitle intent state via data attribute",
+  "packageName": "@fluentui/react-headless-components-preview",
+  "email": "dmytrokirpa@microsoft.com"
+}
diff --git a/packages/react-components/react-headless-components-preview/library/etc/toast.api.md b/packages/react-components/react-headless-components-preview/library/etc/toast.api.md
index 212a33c4b9a33a..9d248b90ee920b 100644
--- a/packages/react-components/react-headless-components-preview/library/etc/toast.api.md
+++ b/packages/react-components/react-headless-components-preview/library/etc/toast.api.md
@@ -34,9 +34,9 @@ import { ToastPosition } from '@fluentui/react-toast';
 import { ToastBaseProps as ToastProps } from '@fluentui/react-toast';
 import { ToastSlots } from '@fluentui/react-toast';
 import { ToastStatus } from '@fluentui/react-toast';
+import type { ToastTitleBaseState } from '@fluentui/react-toast';
 import { ToastTitleBaseProps as ToastTitleProps } from '@fluentui/react-toast';
 import { ToastTitleSlots } from '@fluentui/react-toast';
-import { ToastTitleBaseState as ToastTitleState } from '@fluentui/react-toast';
 import { useToastBodyBase_unstable as useToastBody } from '@fluentui/react-toast';
 import { useToastContainerContext } from '@fluentui/react-toast';
 import { useToastController } from '@fluentui/react-toast';
@@ -152,7 +152,12 @@ export { ToastTitleProps }
 
 export { ToastTitleSlots }
 
-export { ToastTitleState }
+// @public (undocumented)
+export type ToastTitleState = ToastTitleBaseState & {
+    media?: ToastTitleBaseState['media'] & {
+        'data-intent'?: ToastTitleBaseState['intent'];
+    };
+};
 
 // @public
 export const useToast: (props: ToastProps, ref: React_2.Ref<HTMLElement>) => ToastState;
diff --git a/packages/react-components/react-headless-components-preview/library/src/components/Toast/Toast.cy.tsx b/packages/react-components/react-headless-components-preview/library/src/components/Toast/Toast.cy.tsx
index 87ee5d55f1edb1..3dcafa3b1068e1 100644
--- a/packages/react-components/react-headless-components-preview/library/src/components/Toast/Toast.cy.tsx
+++ b/packages/react-components/react-headless-components-preview/library/src/components/Toast/Toast.cy.tsx
@@ -8,10 +8,9 @@ import { Provider } from '../Provider';
 /**
  * Selectors used by the headless tests. Unlike the styled v9 layer, the headless
  * Toast does not emit Griffel class names — we target structural roles and the
- * `data-intent` attribute the headless `Toast` adds to its root.
+ * structural roles on the headless `ToastContainer` root.
  */
 const TOAST_CONTAINER = '[role="listitem"]';
-const TOAST = '[data-intent]';
 
 const mount = (element: JSXElement) =>
   mountBase(
@@ -43,7 +42,7 @@ describe('Toast (headless)', () => {
     };
 
     mount(<Example />);
-    cy.get('button').click().get(TOAST).should('exist');
+    cy.get('button').click().get(TOAST_CONTAINER).should('exist');
   });
 
   it('should dismiss toast', () => {
@@ -73,8 +72,8 @@ describe('Toast (headless)', () => {
     };
 
     mount(<Example />);
-    cy.get('#make').click().get(TOAST).should('exist');
-    cy.get('#dismiss').click().get(TOAST).should('not.exist');
+    cy.get('#make').click().get(TOAST_CONTAINER).should('exist');
+    cy.get('#dismiss').click().get(TOAST_CONTAINER).should('not.exist');
   });
 
   it('should dismiss all toasts', () => {
@@ -105,8 +104,8 @@ describe('Toast (headless)', () => {
     };
 
     mount(<Example />);
-    cy.get('#make').click().get(TOAST).should('have.length', 5);
-    cy.get('#dismiss').click().get(TOAST).should('not.exist');
+    cy.get('#make').click().get(TOAST_CONTAINER).should('have.length', 5);
+    cy.get('#dismiss').click().get(TOAST_CONTAINER).should('not.exist');
   });
 
   it('should play and pause toast', () => {
@@ -138,9 +137,9 @@ describe('Toast (headless)', () => {
     };
 
     mount(<Example />);
-    cy.get('#make').click().get(TOAST).should('exist');
-    cy.get('#pause').click().wait(1000).get(TOAST).should('exist');
-    cy.get('#play').click().get(TOAST).should('not.exist');
+    cy.get('#make').click().get(TOAST_CONTAINER).should('exist');
+    cy.get('#pause').click().wait(1000).get(TOAST_CONTAINER).should('exist');
+    cy.get('#play').click().get(TOAST_CONTAINER).should('not.exist');
   });
 
   it('should update toast content', () => {
@@ -178,7 +177,7 @@ describe('Toast (headless)', () => {
     };
 
     mount(<Example />);
-    cy.get('#make').click().get(TOAST).should('exist');
+    cy.get('#make').click().get(TOAST_CONTAINER).should('exist');
     cy.get('#update').click().get('body').contains('Foo');
   });
 
@@ -204,7 +203,7 @@ describe('Toast (headless)', () => {
     };
 
     mount(<Example />);
-    cy.get('#make').click().get(TOAST).trigger('mouseenter').wait(700).get(TOAST).should('exist');
+    cy.get('#make').click().get(TOAST_CONTAINER).trigger('mouseenter').wait(700).get(TOAST_CONTAINER).should('exist');
   });
 
   it('should follow lifecycle', () => {
diff --git a/packages/react-components/react-headless-components-preview/library/src/components/Toast/ToastTitle/ToastTitle.tsx b/packages/react-components/react-headless-components-preview/library/src/components/Toast/ToastTitle/ToastTitle.tsx
index 2858ce58e896b3..20abfa7368ef50 100644
--- a/packages/react-components/react-headless-components-preview/library/src/components/Toast/ToastTitle/ToastTitle.tsx
+++ b/packages/react-components/react-headless-components-preview/library/src/components/Toast/ToastTitle/ToastTitle.tsx
@@ -2,7 +2,7 @@
 
 import * as React from 'react';
 import type { ForwardRefComponent } from '@fluentui/react-utilities';
-import type { ToastTitleProps } from './ToastTitle.types';
+import type { ToastTitleProps, ToastTitleState } from './ToastTitle.types';
 import { useToastTitle } from './useToastTitle';
 import { renderToastTitle } from './renderToastTitle';
 
@@ -10,7 +10,13 @@ import { renderToastTitle } from './renderToastTitle';
  * Represents the title of a toast, which is a brief summary or headline for the toast message.
  */
 export const ToastTitle: ForwardRefComponent<ToastTitleProps> = React.forwardRef((props, ref) => {
-  const state = useToastTitle(props, ref);
+  const state: ToastTitleState = useToastTitle(props, ref);
+
+  if (state.media) {
+    // eslint-disable-next-line react-hooks/immutability
+    state.media['data-intent'] = state.intent;
+  }
+
   return renderToastTitle(state);
 });
 
diff --git a/packages/react-components/react-headless-components-preview/library/src/components/Toast/ToastTitle/ToastTitle.types.ts b/packages/react-components/react-headless-components-preview/library/src/components/Toast/ToastTitle/ToastTitle.types.ts
index 61d0ac9d9f39f1..61cecd45842ff4 100644
--- a/packages/react-components/react-headless-components-preview/library/src/components/Toast/ToastTitle/ToastTitle.types.ts
+++ b/packages/react-components/react-headless-components-preview/library/src/components/Toast/ToastTitle/ToastTitle.types.ts
@@ -1,5 +1,11 @@
-export type {
-  ToastTitleBaseProps as ToastTitleProps,
-  ToastTitleBaseState as ToastTitleState,
-  ToastTitleSlots,
-} from '@fluentui/react-toast';
+import type { ToastTitleBaseState } from '@fluentui/react-toast';
+export type { ToastTitleBaseProps as ToastTitleProps, ToastTitleSlots } from '@fluentui/react-toast';
+
+export type ToastTitleState = ToastTitleBaseState & {
+  media?: ToastTitleBaseState['media'] & {
+    /**
+     * The intent of the toast, used for styling purposes.
+     */
+    'data-intent'?: ToastTitleBaseState['intent'];
+  };
+};