diff --git a/.ado/ci.yml b/.ado/ci.yml
index 9edf17de5..352b1d2ce 100644
--- a/.ado/ci.yml
+++ b/.ado/ci.yml
@@ -1,8 +1,21 @@
 name: RNW Samples Production CI $(Date:yyyyMMdd).$(Rev:r)
 
-trigger: none
+trigger:
+  branches:
+    include:
+    - main
 pr: none
 
+# Monthly keep-alive run so ADO does not disable the pipeline for inactivity.
+# It is not used for real releases and its time is not significant.
+schedules:
+- cron: '0 9 1 * *'
+  displayName: Monthly keep-alive
+  branches:
+    include:
+    - main
+  always: true
+
 parameters:
   - name: forceCodeQL
     displayName: Force CodeQL to rebuild databases