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[IMP] Sales: Optional product page rewrite
Co-authored-by: Erin Jerison <erjer@odoo.com>
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content/applications/sales/sales/sales_quotations/optional_products.rst

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Optional products
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=================
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The use of optional products is a marketing strategy that involves the cross-selling of products
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along with a core product. The aim is to offer useful and related products to customers, which may
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result in an increased sale.
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The use of optional products is a marketing strategy that involves the cross-selling of useful and
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related products alongside a desired core product. For instance, by configuring optional products, a
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customer could be suggested a mouse and keyboard or an extended warranty when they add a laptop to
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their shopping cart.
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For instance, if a customer wants to buy a car, they have the choice to order massaging seats, as
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well, or ignore the offer and simply buy the car. Presenting the choice to purchase optional
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products enhances the customer experience.
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Optional products are automatically suggested during the quotation process whenever an associated
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core product is added to a quote. They are also suggested in eCommerce interactions when a customer
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adds an associated core product to their shopping cart.
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Optional products on quotations
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===============================
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.. image:: optional_products/optional-products-quotation.png
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:alt: Optional products as they appear in quotations
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With the Odoo *Sales* application, it is possible to add or modify optional products directly on
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quotations by navigating to the :guilabel:`Optional Products` tab on a quotation form.
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.. image:: optional_products/optional-products-tab.png
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:align: center
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:alt: How to add optional products to your quotations on Odoo Sales.
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To add an optional product(s) to a quotation, click :guilabel:`Add a product` in the
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:guilabel:`Optional Products` tab of a quotation. Doing so reveals a blank field in the
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:guilabel:`Product` column.
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When clicked, a drop-down menu with products from the database appear. Select the desired product
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from the drop-down menu to add it as an optional product to the quotation template.
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.. tip::
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If the desired product isn't readily visible, type the name of the desired product in the field,
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and the option appears in the drop-down menu. Then, select that desired product to add it to the
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quotation.
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.. note::
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When a product is added, the default :guilabel:`Quantity` is `1`, but that can be edited at any
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time.
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To delete any line item from the :guilabel:`Optional Products` tab, click the :guilabel:`🗑️ (trash
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can)` icon.
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Click the :guilabel:`Preview` button, located in the upper-left corner of the quotation, to reveal a
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preview of the quotation customers would receive, via email, along with the optional products they
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can potentially add to their order, located in the :guilabel:`Options` section.
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.. image:: optional_products/optional-products-checkout.png
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:align: center
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:alt: Preview your quotations on Odoo Sales.
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Customers are able to add different optional products to an order by clicking the :guilabel:`🛒
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(shopping cart)` icon, located to the right of the optional product line.
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If a customer selects optional products, these are automatically added to the quotation managed by
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the salesperson.
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When the customer adds an optional product(s) to an order, the salesperson is instantly notified
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about the change, along with any other change the customer makes to an order. This allows
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salespeople to stay up-to-date with everything related to an order in the backend of the *Sales*
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application.
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Optional products on quotation templates
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========================================
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.. note::
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Be sure to review the :doc:`quote_template` documentation to better understand how quotation
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templates work before reading the following information.
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For quotation templates, just like a typical quotation form, there is also an :guilabel:`Optional
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Products` tab, wherein related products or services can be added to a quotation template.
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To add optional products to a quotation template, navigate to :menuselection:`Sales app -->
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Configuration --> Quotation Templates`. Then, either select an existing quotation template to edit,
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or create a new one by clicking :guilabel:`New`.
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On the quotation template form, click the :guilabel:`Optional Products` tab. Under the
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:guilabel:`Optional Products` tab, click :guilabel:`Add a line`, and select the desired product to
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add as an optional product to the quotation template.
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.. image:: optional_products/optional-products-tab-quotation-template.png
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:align: center
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:alt: Preview your quotations on Odoo Sales.
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The products added in the :guilabel:`Optional Products` tab are present in the quotation, by
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default, whenever that particular quotation template is used. These products can be removed, and
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additional products can be added, before the quotation is sent to a customer.
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.. tip::
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It's best to offer optional products that would encourage a customer to add additional items to
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their order, or entice them to purchase a more expensive version of their initially selected
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product.
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For example, if a customer purchases a wooden chair, some optional products could be: a warranty
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on that chair and/or a wooden chair with leather seats.
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.. image:: optional_products/optional-products-ecommerce.png
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:alt: Optional products as they appear in eCommerce websites
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.. note::
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There is no limit to how many optional products can be added to a quotation template.
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Optional products are differentiated from accessory products and alternative products by where
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they appear in the customer's shopping experience.
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- Optional products are suggested when a core product has been added to a cart or a quotation.
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- Accessory products appear as suggestions when viewing an eCommerce cart.
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- Alternative products are suggested at the bottom of an eCommerce product page whenever the
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product page is viewed.
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Configuring optional products
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=============================
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With the Odoo **Sales** app, it is possible to add optional products directly to product forms. To
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add an optional product to a product form, navigate to :menuselection:`Sales --> Products -->
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Products` and choose a product. Ensure that the product's :guilabel:`Sales` checkbox is checked and
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click the :guilabel:`Sales` tab. Under :guilabel:`UPSELL & CROSS-SELL` section, the
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:guilabel:`Optional Products` drop-down menu allows for optional products to be set. Products will
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be displayed in alphabetical order. If the desired product isn't readily visible, type its name in
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the field to bring it up, then select it to add it as an optional product.
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To delete an optional product from the product form, simply click the :icon:`fa-times`
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:guilabel:`(Delete)` icon.
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.. image:: optional_products/optional-products-product-form.png
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:alt: The optional products section of product forms in Odoo Sales
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Additional products can also be added to a core product by clicking :guilabel:`Search more...`. This
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opens the :guilabel:`Search: Optional Products` form, which displays all products in the catalog and
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includes the :guilabel:`New` button to create a new product. Multiple products may be selected as
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optional products at once when using this form by clicking their checkboxes and then clicking
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:guilabel:`Select`.
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.. image:: optional_products/search-optional-products-form.png
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:alt: The Search: Optional Products form accessed by clicking Search more...
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.. seealso::
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:doc:`quote_template`
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