diff --git a/assets/js/dashboard/extra/exploration.js b/assets/js/dashboard/extra/exploration.js
index ee9f85b23298..cc60f0dfc83f 100644
--- a/assets/js/dashboard/extra/exploration.js
+++ b/assets/js/dashboard/extra/exploration.js
@@ -22,6 +22,8 @@ import { ChevronUpDownIcon, ChevronRightIcon } from '@heroicons/react/20/solid'
 import { FlagIcon, MagnifyingGlassIcon } from '@heroicons/react/24/outline'
 import { popover } from '../components/popover'
 
+const JOURNEY_END_EVENT = '__journey_end__'
+
 const DIRECTION = { FORWARD: 'forward', BACKWARD: 'backward' }
 
 const DIRECTION_OPTIONS = [
@@ -102,6 +104,19 @@ function stepsToJourneyParam(steps) {
   )
 }
 
+function maybeEmptyResults(results, activeFilter) {
+  if (
+    results.length === 0 ||
+    (!activeFilter &&
+      results.length === 1 &&
+      results[0].step.name === JOURNEY_END_EVENT)
+  ) {
+    return []
+  } else {
+    return results
+  }
+}
+
 // Keep only entries with index < fromIndex, discarding everything at or after.
 // Used to truncate frozen candidate snapshots when the journey is shortened.
 function truncateFrozenAt(frozen, fromIndex) {
@@ -354,7 +369,9 @@ function CandidateCard({
   colIndex,
   onSelect
 }) {
-  const isCustomEvent = step.name !== 'pageview'
+  const isJourneyEnd = step.name === JOURNEY_END_EVENT
+  const isCustomEvent =
+    step.name !== 'pageview' && step.name !== JOURNEY_END_EVENT
   const isGoal = step.is_goal
 
   const visitorsToShow =
@@ -382,12 +399,16 @@ function CandidateCard({
     ? 'bg-gray-100/60 dark:bg-gray-850'
     : 'hover:bg-gray-100/60 dark:hover:bg-gray-850'
 
+  const pointer = isJourneyEnd ? 'pointer-events-none' : ''
+
+  const onSelectHandler = isJourneyEnd ? () => {} : onSelect
+
   return (
     <li>
       <button
         data-exploration-step={isSelected ? colIndex : undefined}
-        className={`group relative w-full text-left text-sm rounded-sm overflow-hidden focus:outline-none ${rowBg}`}
-        onClick={() => onSelect(isSelected ? null : step)}
+        className={`group relative w-full text-left text-sm rounded-sm overflow-hidden focus:outline-none ${rowBg} ${pointer}`}
+        onClick={() => onSelectHandler(isSelected ? null : step)}
       >
         <div
           className={`absolute top-0 left-0 h-full rounded-sm transition-[width] ease-in-out ${barBg}`}
@@ -801,7 +822,10 @@ function useExplorationData(site, dashboardState, inViewport) {
                 if (!isStale())
                   setState((prev) => ({
                     ...prev,
-                    activeResults: r?.next ?? [],
+                    activeResults: maybeEmptyResults(
+                      r?.next ?? [],
+                      prev.activeFilter
+                    ),
                     rateLimited: false
                   }))
               })
@@ -846,7 +870,10 @@ function useExplorationData(site, dashboardState, inViewport) {
               if (!isStale())
                 setState((prev) => ({
                   ...prev,
-                  activeResults: r?.next ?? [],
+                  activeResults: maybeEmptyResults(
+                    r?.next ?? [],
+                    prev.activeFilter
+                  ),
                   rateLimited: false
                 }))
             })
@@ -897,7 +924,10 @@ function useExplorationData(site, dashboardState, inViewport) {
         setState((prev) => {
           const next = {
             ...prev,
-            activeResults: response?.next ?? [],
+            activeResults: maybeEmptyResults(
+              response?.next ?? [],
+              prev.activeFilter
+            ),
             rateLimited: false
           }
           if (includeFunnel) {
diff --git a/extra/lib/plausible/stats/exploration.ex b/extra/lib/plausible/stats/exploration.ex
index 667c999056c3..e1ea1b0c1b97 100644
--- a/extra/lib/plausible/stats/exploration.ex
+++ b/extra/lib/plausible/stats/exploration.ex
@@ -7,9 +7,9 @@ defmodule Plausible.Stats.Exploration do
   import Plausible.Stats.SQL.Fragments
   import Plausible.Stats.Util, only: [percentage: 2]
 
-  alias Plausible.Stats.Exploration.Journey
   alias Plausible.ClickhouseRepo
   alias Plausible.Stats.Base
+  alias Plausible.Stats.Exploration.Journey
   alias Plausible.Stats.Filters
   alias Plausible.Stats.Query
 
@@ -143,7 +143,7 @@ defmodule Plausible.Stats.Exploration do
            query,
            [],
            [],
-           MapSet.new(),
+           MapSet.new([{Journey.Step.journey_end_event(), ""}]),
            max_steps,
            max_candidates,
            include_wildcard?
@@ -241,7 +241,6 @@ defmodule Plausible.Stats.Exploration do
 
     q_matches =
       from(s in subquery(q_steps),
-        where: selected_as(:name) != "",
         select: %{
           user_id: s.user_id,
           name: selected_as(field(s, ^next_name), :name),
@@ -286,8 +285,12 @@ defmodule Plausible.Stats.Exploration do
     from(m in subquery(q_all_combined_matches),
       select: %{
         step: %Journey.Step{
-          label: selected_as(m.label, :label),
-          name: m.name,
+          label:
+            selected_as(
+              fragment("if(? != '', ?, ?)", m.name, m.label, ^Journey.Step.journey_end_label()),
+              :label
+            ),
+          name: fragment("if(? != '', ?, ?)", m.name, m.name, ^Journey.Step.journey_end_event()),
           pathname: m.pathname,
           includes_subpaths: m.includes_subpaths,
           subpaths_count: m.subpaths_count,
diff --git a/extra/lib/plausible/stats/journey/step.ex b/extra/lib/plausible/stats/journey/step.ex
index 3ee3ede69ec3..6ac4ec491370 100644
--- a/extra/lib/plausible/stats/journey/step.ex
+++ b/extra/lib/plausible/stats/journey/step.ex
@@ -12,6 +12,15 @@ defmodule Plausible.Stats.Exploration.Journey.Step do
             subpaths_count: 0,
             is_goal: false
 
+  @journey_end_event "__journey_end__"
+  @journey_end_label "no further action"
+
+  @spec journey_end_event() :: String.t()
+  def journey_end_event, do: @journey_end_event
+
+  @spec journey_end_label() :: String.t()
+  def journey_end_label, do: @journey_end_label
+
   @spec from(map()) :: t()
   def from(step) do
     new(step.name, step.pathname, step.includes_subpaths, step.subpaths_count, step.is_goal)
@@ -21,10 +30,15 @@ defmodule Plausible.Stats.Exploration.Journey.Step do
   def new(name, pathname, includes_subpaths \\ false, subpaths_count \\ 0, is_goal \\ false)
       when is_boolean(includes_subpaths) and is_integer(subpaths_count) do
     label =
-      if name != "pageview" do
-        name
-      else
-        pathname
+      cond do
+        name == @journey_end_event ->
+          @journey_end_label
+
+        name != "pageview" ->
+          name
+
+        true ->
+          pathname
       end
 
     %__MODULE__{
diff --git a/lib/plausible/goal.ex b/lib/plausible/goal.ex
index 51fb732b8951..f5900aff9b0b 100644
--- a/lib/plausible/goal.ex
+++ b/lib/plausible/goal.ex
@@ -1,10 +1,21 @@
 defmodule Plausible.Goal do
+  @moduledoc """
+  Goal schema.
+  """
+
   use Plausible
   use Ecto.Schema
+
   import Ecto.Changeset
 
   @type t() :: %__MODULE__{}
 
+  on_ee do
+    @journey_end_event Plausible.Stats.Exploration.Journey.Step.journey_end_event()
+  else
+    @journey_end_event nil
+  end
+
   schema "goals" do
     field :event_name, :string
     field :page_path, :string
@@ -153,6 +164,10 @@ defmodule Plausible.Goal do
       value == "engagement" ->
         {:error, "The event name 'engagement' is reserved and cannot be used as a goal"}
 
+      journey_end_event?(value) ->
+        {:error,
+         "The event name '#{@journey_end_event}' is reserved and cannot be used as a goal"}
+
       value && String.match?(value, ~r/^.+/) ->
         :ok
 
@@ -223,6 +238,14 @@ defmodule Plausible.Goal do
         []
     end
   end
+
+  on_ee do
+    defp journey_end_event?(name) do
+      name == @journey_end_event
+    end
+  else
+    defp journey_end_event?(_name), do: always(false)
+  end
 end
 
 defimpl Jason.Encoder, for: Plausible.Goal do
diff --git a/test/plausible/goals_test.exs b/test/plausible/goals_test.exs
index ddbb5301a8ae..16ace3c2b7f9 100644
--- a/test/plausible/goals_test.exs
+++ b/test/plausible/goals_test.exs
@@ -346,6 +346,17 @@ defmodule Plausible.GoalsTest do
   end
 
   on_ee do
+    @journey_end_event Plausible.Stats.Exploration.Journey.Step.journey_end_event()
+
+    test "create/2 fails to create a goal with '#{@journey_end_event}' as event_name (reserved)" do
+      site = new_site()
+      assert {:error, changeset} = Goals.create(site, %{"event_name" => @journey_end_event})
+
+      assert {"The event name '#{@journey_end_event}' is reserved and cannot be used as a goal",
+              _} =
+               changeset.errors[:event_name]
+    end
+
     test "create/2 sets site.updated_at for revenue goal" do
       site_1 = new_site(updated_at: DateTime.add(DateTime.utc_now(), -3600))
 
diff --git a/test/plausible/stats/exploration_test.exs b/test/plausible/stats/exploration_test.exs
index 25c37e0b4bbf..cdac6652bf0d 100644
--- a/test/plausible/stats/exploration_test.exs
+++ b/test/plausible/stats/exploration_test.exs
@@ -6,6 +6,9 @@ defmodule Plausible.Stats.ExplorationTest do
     alias Plausible.Stats.Exploration
     alias Plausible.Stats.QueryBuilder
 
+    @journey_end_event Exploration.Journey.Step.journey_end_event()
+    @journey_end_label Exploration.Journey.Step.journey_end_label()
+
     setup do
       site = new_site()
 
@@ -572,6 +575,67 @@ defmodule Plausible.Stats.ExplorationTest do
         assert next_step.visitors == 1
       end
 
+      test "allows to filter by journey end event label" do
+        site = new_site()
+        now = DateTime.utc_now()
+
+        populate_stats(site, [
+          build(:pageview,
+            user_id: 123,
+            pathname: "/home",
+            timestamp: DateTime.shift(now, minute: -50)
+          ),
+          build(:pageview,
+            user_id: 123,
+            pathname: "/login",
+            timestamp: DateTime.shift(now, minute: -40)
+          ),
+          build(:pageview,
+            user_id: 124,
+            pathname: "/home",
+            timestamp: DateTime.shift(now, minute: -30)
+          ),
+          build(:pageview,
+            user_id: 124,
+            pathname: "/login",
+            timestamp: DateTime.shift(now, minute: -20)
+          ),
+          build(:pageview,
+            user_id: 124,
+            pathname: "/dashboard",
+            timestamp: DateTime.shift(now, minute: -10)
+          ),
+          build(:pageview,
+            user_id: 125,
+            pathname: "/home",
+            timestamp: DateTime.shift(now, minute: -50)
+          ),
+          build(:pageview,
+            user_id: 125,
+            pathname: "/login",
+            timestamp: DateTime.shift(now, minute: -40)
+          ),
+          build(:pageview,
+            user_id: 125,
+            pathname: "/dashboard",
+            timestamp: DateTime.shift(now, minute: -30)
+          )
+        ])
+
+        query = QueryBuilder.build!(site, input_date_range: :all)
+
+        journey = [
+          %Exploration.Journey.Step{name: "pageview", pathname: "/home"},
+          %Exploration.Journey.Step{name: "pageview", pathname: "/login"}
+        ]
+
+        assert {:ok, [next_step]} =
+                 Exploration.next_steps(site, query, journey, search_term: "no further")
+
+        assert next_step.step.label == "no further action"
+        assert next_step.visitors == 1
+      end
+
       test "includes root path (/) in suggestions" do
         site = new_site()
 
@@ -661,6 +725,40 @@ defmodule Plausible.Stats.ExplorationTest do
         assert next_step2.visitors == 1
       end
 
+      test "there can be multiple journey suggestions for a single user/session" do
+        site = new_site()
+
+        now = DateTime.utc_now()
+
+        ago = fn ms -> DateTime.shift(now, minute: -1 * ms) end
+
+        populate_stats(site, [
+          build(:pageview, user_id: 123, pathname: "/home", timestamp: ago.(100)),
+          build(:pageview, user_id: 123, pathname: "/login", timestamp: ago.(99)),
+          build(:pageview, user_id: 123, pathname: "/dashboard", timestamp: ago.(98)),
+          build(:pageview, user_id: 123, pathname: "/home", timestamp: ago.(97)),
+          build(:pageview, user_id: 123, pathname: "/login", timestamp: ago.(96)),
+          build(:pageview, user_id: 123, pathname: "/sites", timestamp: ago.(95))
+        ])
+
+        journey = [
+          %Exploration.Journey.Step{name: "pageview", pathname: "/home"},
+          %Exploration.Journey.Step{name: "pageview", pathname: "/login"}
+        ]
+
+        query = QueryBuilder.build!(site, input_date_range: :all)
+
+        assert {:ok,
+                [
+                  %{step: %{pathname: "/dashboard"}, visitors: 1},
+                  %{step: %{pathname: "/sites"}, visitors: 1}
+                ]} =
+                 Exploration.next_steps(site, query, journey,
+                   search_term: "",
+                   direction: :forward
+                 )
+      end
+
       test "does not suggest the same path/pathname as in previous step (regression test)" do
         site = new_site()
 
@@ -720,6 +818,7 @@ defmodule Plausible.Stats.ExplorationTest do
 
         assert {:ok,
                 [
+                  %{step: %{name: @journey_end_event}},
                   %{step: %{pathname: "/:dashboard"}}
                 ]} =
                  Exploration.next_steps(site, query, journey,
@@ -1166,9 +1265,12 @@ defmodule Plausible.Stats.ExplorationTest do
           }
         ]
 
-        assert {:ok, [next_step]} = Exploration.next_steps(site, query, journey)
+        assert {:ok, [next_step1, next_step2]} = Exploration.next_steps(site, query, journey)
 
-        assert next_step.step.label == "/a-blog"
+        assert next_step1.step.label == @journey_end_label
+        assert next_step1.visitors == 2
+        assert next_step2.step.label == "/a-blog"
+        assert next_step2.visitors == 1
       end
 
       test "suggestions matching goal pattern from previous step are excluded" do
@@ -1231,9 +1333,12 @@ defmodule Plausible.Stats.ExplorationTest do
           }
         ]
 
-        assert {:ok, [next_step]} = Exploration.next_steps(site, query, journey)
+        assert {:ok, [next_step1, next_step2]} = Exploration.next_steps(site, query, journey)
 
-        assert next_step.step.label == "/blog"
+        assert next_step1.step.label == @journey_end_label
+        assert next_step1.visitors == 3
+        assert next_step2.step.label == "/blog"
+        assert next_step2.visitors == 1
       end
     end