From 94cd4ccc2da449fadec5ec90052c76d366068c8f Mon Sep 17 00:00:00 2001 From: Marko Saric Date: Thu, 7 May 2026 11:22:04 +0200 Subject: [PATCH] ad cost calculator --- docs/ecommerce-revenue-tracking.md | 1 + docs/top-referrers.md | 2 +- 2 files changed, 2 insertions(+), 1 deletion(-) diff --git a/docs/ecommerce-revenue-tracking.md b/docs/ecommerce-revenue-tracking.md index b5f9b3cf..9a770e36 100644 --- a/docs/ecommerce-revenue-tracking.md +++ b/docs/ecommerce-revenue-tracking.md @@ -91,5 +91,6 @@ There's a third-party Plausible plugin for Magento that supports custom events a - Set up a [funnel](funnel-analysis.md) to follow the purchase journey from landing page to checkout - Use [custom properties](custom-props/introduction.md) to break down revenue by product name, category or coupon code - [Filter and segment](filters-segments.md) your dashboard to see revenue by source, campaign, country or device +- Use the [ad cost calculator](https://plausible.io/ad-cost-calculator) to calculate your CPC, CPM and CPA by dividing your ad spend by the conversions Plausible records Learn more about tracking [ecommerce revenue attribution](https://plausible.io/blog/ecommerce-revenue-attribution) on our blog. diff --git a/docs/top-referrers.md b/docs/top-referrers.md index e92f3258..6c0bae4b 100644 --- a/docs/top-referrers.md +++ b/docs/top-referrers.md @@ -91,7 +91,7 @@ Are you running paid marketing campaigns on Facebook, Google and other ad platfo Here's an example of how to tag your links: `yourdomain.com?utm_source=adwords&utm_medium=ppc&utm_campaign=novemberoffer&utm_content=sustainability&utm_term=discount` -Use the [Plausible UTM builder](https://plausible.io/utm-builder) to generate tagged links without doing it manually. Already have a link and want to check it for issues? Use the [UTM checker](https://plausible.io/utm-checker) to validate and clean it up. +Use the [Plausible UTM builder](https://plausible.io/utm-builder) to generate tagged links without doing it manually. Already have a link and want to check it for issues? Use the [UTM checker](https://plausible.io/utm-checker) to validate and clean it up. Once your campaigns are running, use the [ad cost calculator](https://plausible.io/ad-cost-calculator) to calculate your CPC, CPM and CPA from your campaign numbers. To isolate your UTM-tagged clicks from other clicks, you can segment the traffic by using the **UTM Medium**, **UTM Source** (here you can also see any traffic tagged with "ref" and "source" parameters), **UTM Campaign**, **UTM Content** and **UTM Term** sections in the **Campaigns** tab.