diff --git a/src/commands/init.ts b/src/commands/init.ts
index faf8c992..5bdda5db 100644
--- a/src/commands/init.ts
+++ b/src/commands/init.ts
@@ -20,7 +20,11 @@ import {
 	removePreview,
 	setSimulatorUrl,
 } from "../lib/prismic/clients/core";
-import { getRepository, type Repository } from "../lib/prismic/clients/repository";
+import {
+	enableTypeBuilder,
+	getRepository,
+	type Repository,
+} from "../lib/prismic/clients/repository";
 import { getProfile } from "../lib/prismic/clients/user";
 import { diffModels, getLegacySlices, getRemoteModels } from "../lib/prismic/models";
 import { completeOnboardingSteps } from "../lib/prismic/onboarding";
@@ -36,7 +40,6 @@ import {
 	MissingPrismicConfigError,
 	readConfig,
 	readLegacySliceMachineConfig,
-	TypeBuilderRequiredError,
 	UnknownProjectRootError,
 	updateConfig,
 } from "../project";
@@ -155,12 +158,6 @@ export default createCommand(config, async ({ values }) => {
 				`Repository "${repo}" not found in your account. Check the name or request access to the repository.`,
 			);
 		});
-
-		const isTypeBuilderEnabled =
-			env.PRISMIC_TYPE_BUILDER_ENABLED ?? connectedRepository.quotas?.sliceMachineEnabled === true;
-		if (!isTypeBuilderEnabled) {
-			throw new TypeBuilderRequiredError(repo);
-		}
 	}
 
 	let adapter: Adapter;
@@ -181,6 +178,31 @@ export default createCommand(config, async ({ values }) => {
 		`);
 	}
 
+	// The editor shows code snippets for the repository's framework.
+	const isTypeBuilderEnabled =
+		env.PRISMIC_TYPE_BUILDER_ENABLED ?? connectedRepository?.quotas?.sliceMachineEnabled;
+	if (
+		repo &&
+		connectedRepository &&
+		(!isTypeBuilderEnabled || connectedRepository.framework !== adapter.id)
+	) {
+		try {
+			await enableTypeBuilder(adapter.id, { repo, token, host });
+			if (!isTypeBuilderEnabled)
+				console.info(`Turned on the Type Builder for repository "${repo}".`);
+		} catch (error) {
+			if (!(error instanceof ForbiddenRequestError)) throw error;
+			if (!isTypeBuilderEnabled) {
+				throw new CommandError(
+					`Repository "${repo}" uses the Legacy Builder. Only a repository administrator can turn on the Type Builder. Ask an administrator to run \`prismic init\`.`,
+				);
+			}
+			console.warn(
+				`Could not set the repository's framework to ${adapter.id}. Ask a repository administrator to run \`prismic init\`.`,
+			);
+		}
+	}
+
 	if (!repo) {
 		repo = await createRepo({
 			name: values["repo-name"],
diff --git a/src/index.ts b/src/index.ts
index 98218c85..8f2fdb93 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -45,7 +45,6 @@ import {
 	InvalidPrismicConfigError,
 	MissingPrismicConfigError,
 	getRepositoryName,
-	TypeBuilderRequiredError,
 	UnknownProjectRootError,
 } from "./project";
 import {
@@ -74,7 +73,6 @@ const KNOWN_ERRORS = [
 	InvalidLegacySliceMachineConfigError,
 	MissingPackageJson,
 	UnknownProjectRootError,
-	TypeBuilderRequiredError,
 	NotFoundRequestError,
 	UnauthorizedRequestError,
 	ForbiddenRequestError,
@@ -82,7 +80,7 @@ const KNOWN_ERRORS = [
 	UnknownRequestError,
 ];
 
-const REPORTED_KNOWN_ERRORS = [BadRequestError, UnknownRequestError, TypeBuilderRequiredError];
+const REPORTED_KNOWN_ERRORS = [BadRequestError, UnknownRequestError];
 
 await main();
 
diff --git a/src/lib/prismic/clients/repository.ts b/src/lib/prismic/clients/repository.ts
index 78fa2c89..302b2165 100644
--- a/src/lib/prismic/clients/repository.ts
+++ b/src/lib/prismic/clients/repository.ts
@@ -18,6 +18,7 @@ const RepositoryStarterSchema = z.object({
 const RepositorySchema = z.object({
 	name: z.optional(z.string()),
 	starter: z.nullish(RepositoryStarterSchema),
+	framework: z.optional(z.string()),
 	quotas: z.optional(
 		z.object({
 			sliceMachineEnabled: z.boolean(),
@@ -32,6 +33,14 @@ export function getRepository(config: RepositoryConfig): Promise<Repository> {
 	return repositoryServiceRequest(url, config, { schema: RepositorySchema });
 }
 
+export async function enableTypeBuilder(
+	framework: string,
+	config: RepositoryConfig,
+): Promise<void> {
+	const url = new URL("type-builder", getRepositoryServiceUrl(config.host));
+	await repositoryServiceRequest(url, config, { method: "PATCH", json: { framework } });
+}
+
 const OnboardingStateSchema = z.object({
 	completedSteps: z.array(z.string()),
 });
diff --git a/src/project.ts b/src/project.ts
index c8181752..1213ee6a 100644
--- a/src/project.ts
+++ b/src/project.ts
@@ -7,7 +7,6 @@ import * as z from "zod/mini";
 import { exists, findUpward, readJsonFile } from "./lib/file";
 import { stringify } from "./lib/json";
 import { findPackageJson, MissingPackageJson } from "./lib/packageJson";
-import { dedent } from "./lib/string";
 import { appendTrailingSlash } from "./lib/url";
 
 const CONFIG_FILENAME = "prismic.config.json";
@@ -216,16 +215,3 @@ export async function checkIsTypeScriptProject(): Promise<boolean> {
 	const projectRoot = await findProjectRoot();
 	return exists(new URL("tsconfig.json", projectRoot));
 }
-
-export class TypeBuilderRequiredError extends Error {
-	name = "TypeBuilderRequired";
-	constructor(repo: string) {
-		super(dedent`
-			This command requires the Type Builder, but repository "${repo}" uses the Legacy Builder.
-
-			Contact Prismic support to enable the Type Builder: https://prismic.io/docs/help-center
-
-			Learn more at https://prismic.io/docs/type-builder
-		`);
-	}
-}
diff --git a/test/init.test.ts b/test/init.test.ts
index 9e33eb2d..b9e1de7c 100644
--- a/test/init.test.ts
+++ b/test/init.test.ts
@@ -314,13 +314,18 @@ it("fails with next steps when no supported framework is found", async ({
 	expect(stderr).toContain("prismic repo create --framework");
 });
 
-it("fails when Type Builder is not enabled", async ({ expect, project, prismic, repo }) => {
+it("turns on the Type Builder when it is not enabled", async ({
+	expect,
+	project,
+	prismic,
+	repo,
+}) => {
 	await rm(new URL("prismic.config.json", project));
-	const { exitCode, stderr } = await prismic("init", ["--repo", repo], {
+	const { exitCode, stdout, stderr } = await prismic("init", ["--repo", repo, "--no-setup"], {
 		nodeOptions: { env: { PRISMIC_TYPE_BUILDER_ENABLED: "false" } },
 	});
-	expect(exitCode).toBe(1);
-	expect(stderr).toContain("Type Builder");
+	expect(exitCode, stderr).toBe(0);
+	expect(stdout).toContain(`Turned on the Type Builder for repository "${repo}".`);
 });
 
 it("installs dependencies", { timeout: 30_000 }, async ({ expect, project, prismic, repo }) => {