diff --git a/handlers/monthly_update/__init__.py b/handlers/monthly_update/__init__.py
new file mode 100644
index 0000000..8b0d2ca
--- /dev/null
+++ b/handlers/monthly_update/__init__.py
@@ -0,0 +1,46 @@
+from eventhandler import EventHandler
+
+import re
+
+REPLY = "monthly update"
+
+REACTION = "eyes"
+
+MSG = ('Someone thinks this change could be added to the monthly blog '
+       'post! To help with this, we need someone to answer the following '
+       'qurstions: :smile:\n\n'
+       '1. Who is most impacted by this change: users, '
+       'Servo developers, embedders, or some other group?\n'
+       '1. What observable difference does this change make?\n'
+       '1. What preferences (if any) need to be enabled to observe '
+       'this difference?\n'
+       '1. What (if any) specific URLs are affected?\n\n'
+       'If this change is part of a broader feature/project please '
+       'make sure the PR description contains a `Fixes: #12345` or '
+       '`Part of: #12345` issue reference.\n\n'
+       'Please add `@%s %s` when answering these '
+       'questions so the bot notices your answer (or just quote this '
+       'comment).\n\n'
+       'Thanks for helping us prepare the monthly blog post! :heart:')
+
+
+class MonthlyUpdateHandler(EventHandler):
+    def on_issue_labeled(self, api, payload):
+        if payload['label']['name'].lower() == 'monthly update':
+            api.post_comment(MSG % (api.user, REPLY))
+
+    def on_new_comment(self, api, payload):
+        if payload['issue']['state'] != 'open':
+            return
+
+        user = payload['comment']['user']['login']
+        if user == api.user:    # ignore comments from self
+            return              # (since `MSG` already has `REPLY`)
+
+        msg = payload['comment']['body']
+
+        if re.search(r'@%s[: ]*%s' % (api.user, REPLY), str(msg)):
+            api.add_reaction(payload['comment']['id'], REACTION)
+
+
+handler_interface = MonthlyUpdateHandler
diff --git a/handlers/monthly_update/tests/label_monthly_update.json b/handlers/monthly_update/tests/label_monthly_update.json
new file mode 100644
index 0000000..03e0970
--- /dev/null
+++ b/handlers/monthly_update/tests/label_monthly_update.json
@@ -0,0 +1,21 @@
+{
+    "initial": {},
+    "expected": {
+        "comments": 1
+    },
+    "payload": {
+        "repository": {
+            "owner": {
+                "login": "servo"
+            },
+            "name": "highfive"
+        },
+        "label": {
+            "name": "monthly update"
+        },
+        "action": "labeled",
+        "issue": {
+            "number": 130
+        }
+    }
+}
diff --git a/handlers/monthly_update/tests/reply.json b/handlers/monthly_update/tests/reply.json
new file mode 100644
index 0000000..325ded4
--- /dev/null
+++ b/handlers/monthly_update/tests/reply.json
@@ -0,0 +1,26 @@
+{
+    "initial": {},
+    "expected": {
+        "reactions": 1
+    },
+    "payload": {
+        "repository": {
+            "owner": {
+                "login": "servo"
+            },
+            "name": "highfive"
+        },
+        "action": "created",
+        "issue": {
+            "number": 130,
+            "state": "open"
+        },
+        "comment": {
+            "user": {
+                "login": "someone"
+            },
+            "body": "@highfive monthly update answers!",
+            "id": 12
+        }
+    }
+}
diff --git a/newpr.py b/newpr.py
index 98ca7b1..629e093 100755
--- a/newpr.py
+++ b/newpr.py
@@ -86,6 +86,7 @@ class GithubAPIProvider(APIProvider):
     BASE_URL = "https://api.github.com/repos/"
     contributors_url = BASE_URL + "%s/%s/contributors?per_page=400"
     post_comment_url = BASE_URL + "%s/%s/issues/%s/comments"
+    add_reaction_url = BASE_URL + "%s/%s/issues/comments/%s/reactions"
     collaborators_url = BASE_URL + "%s/%s/collaborators"
     issue_url = BASE_URL + "%s/%s/issues/%s"
     get_label_url = BASE_URL + "%s/%s/issues/%s/labels"
@@ -170,6 +171,16 @@ def is_new_contributor(self, username):
                 return True
             url = links['next']
 
+    def add_reaction(self, comment_id, reaction):
+        url = self.add_reaction_url % (self.owner, self.repo, comment_id)
+        try:
+            self.api_req("POST", url, {"content": reaction})
+        except error.HTTPError as e:
+            if e.code == 201:
+                pass
+            else:
+                raise e
+
     def post_comment(self, body):
         url = self.post_comment_url % (self.owner, self.repo, self.issue)
         try:
diff --git a/test.py b/test.py
index 8658aa8..478d505 100644
--- a/test.py
+++ b/test.py
@@ -22,6 +22,7 @@ def __init__(self, payload, user, new_contributor, labels, assignee,
         self.diff = diff
         self.pull_request = pull_request
         self.repo = str(self.repo)      # workaround for testing
+        self.reactions = []
 
     def is_new_contributor(self, username):
         return self.new_contributor
@@ -32,6 +33,9 @@ def post_comment(self, body):
     def add_label(self, label):
         self.labels += [label]
 
+    def add_reaction(self, comment_id, reaction):
+        self.reactions += [reaction]
+
     def remove_label(self, label):
         self.labels.remove(label)
 
@@ -107,6 +111,9 @@ def run_tests(tests, warn=True, overwrite=False):
             if 'assignee' in expected:
                 assert api.assignee == expected['assignee'], \
                     "%s == %s" % (api.assignee, expected['assignee'])
+            if 'reactions' in expected:
+                assert len(api.reactions) == expected['reactions'], \
+                    "%s == %s" % (len(api.reactions), expected['reactions'])
 
             # If this is the last test in the file, then it's time for cleanup
             if test['clean']: