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feat: ship the client experience hero with a rewritten body (Round 3) - #81
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Ends the hero message test. Every visitor gets the client experience message on the big-type layout, tagged clients-v3 so its signups get a baseline of their own. Held cookies from Rounds 1 and 2 move to the new arm. The body now leads with the client and walks their journey. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_017nXwCfCJn6hiwrWfVorSMe
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 [Medium impact] The PR appears safe to merge; no actionable issues were found. SummaryShips the client-experience hero with a rewritten body and a separate
No actionable issues found. Browser appearance and test results were not independently verified. Reviews (1) · Last reviewed commit: "feat: ship the client experience hero wi..." · Reviewed by Greptile |
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Summary
Ends the homepage hero message test. Rounds 1 and 2 both ranked the client experience message first (Round 2: 21 cleaned business-email signups vs 16 and 17), so every new visitor now gets that message on the big-type layout. The headline stays "Deliver remarkable client experiences". The body is rewritten to lead with the client and walk their journey:
Signups keep carrying
heroArm, nowclients-v3, so the shipped hero has a baseline of its own that doesn't pool with Round 2. Anyone holding a Round 1 or Round 2 cookie (firm-v2,builder-v2,clients-control, …) moves toclients-v3on their next visit, and old review links resolve to the shipped hero. The AI-native and builder messages are removed from the code and stay in git history. The kill switch and exposure events work as before.Docs: Round 3 and the Round 2 readout are in Notion under Homepage experiments.
Linear
None.
Testing
tsc --noEmitpasses.npm testpasses (33/33).<a>to/templates/errors inhero-v76.tsxare pre-existing onmain).clients-v3, junk cookies fall through to a fresh draw (which is alwaysclients-v3), and?copy=a&layout=cresolves toclients-v3.heroArm=clients-v3.Generated by Claude Code