A research-informed guide explaining how social media engagement works, why it matters, and how it shapes communication, culture, and strategy. Built as a digital learning resource and reflective exploration, the guide integrates academic research, ethical discussion, case analysis, and design-based explanation.
- Accessible explanation of engagement as design, behavior, and culture
- Organized perspectives: Ethics and Society, Industry and Practice, Emerging Contradictions
- Zotero research library
- Creative micro-interactions and attention-based UI design
- Light and Dark mode toggle with saved preferences
- Responsive layout optimized for mobile and desktop
- HTML
- CSS
- Light JavaScript for theme persistence
- Accessible-first design
https://www.zotero.org/groups/6198310/d4_ms_social-media-engagement
Michael Simons
Created for academic exploration and public understanding of how engagement systems influence experience, identity, communication strategy, ethics, and culture.