founder of convfetti, a conversion optimization studio for shopify stores. i help brands find the moment where visitors become buyers, then design it back.
learning the craft:
- typescript, react, shopify development
- a/b testing, turning data into decisions
- writing what i learn on mosh.fyi
what i believe: - conversion is not manipulation. it is removing the distance between what a visitor wants and what a store shows them. - trust beats traffic. a store that earns belief converts without tricks. - build small, ship often, measure everything. - the best tool is the one you already understand.
• LinkedIn • X • Website • mosh.fyi




