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metmarkosaric merged 1 commit into from
May 7, 2026
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ad cost calculator #721

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1 change: 1 addition & 0 deletions docs/ecommerce-revenue-tracking.md
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Expand Up @@ -91,5 +91,6 @@ There's a third-party Plausible plugin for Magento that supports custom events a
- Set up a [funnel](funnel-analysis.md) to follow the purchase journey from landing page to checkout
- Use [custom properties](custom-props/introduction.md) to break down revenue by product name, category or coupon code
- [Filter and segment](filters-segments.md) your dashboard to see revenue by source, campaign, country or device
- Use the [ad cost calculator](https://plausible.io/ad-cost-calculator) to calculate your CPC, CPM and CPA by dividing your ad spend by the conversions Plausible records

Learn more about tracking [ecommerce revenue attribution](https://plausible.io/blog/ecommerce-revenue-attribution) on our blog.
2 changes: 1 addition & 1 deletion docs/top-referrers.md
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Expand Up @@ -91,7 +91,7 @@ Are you running paid marketing campaigns on Facebook, Google and other ad platfo

Here's an example of how to tag your links: `yourdomain.com?utm_source=adwords&utm_medium=ppc&utm_campaign=novemberoffer&utm_content=sustainability&utm_term=discount`

Use the [Plausible UTM builder](https://plausible.io/utm-builder) to generate tagged links without doing it manually. Already have a link and want to check it for issues? Use the [UTM checker](https://plausible.io/utm-checker) to validate and clean it up.
Use the [Plausible UTM builder](https://plausible.io/utm-builder) to generate tagged links without doing it manually. Already have a link and want to check it for issues? Use the [UTM checker](https://plausible.io/utm-checker) to validate and clean it up. Once your campaigns are running, use the [ad cost calculator](https://plausible.io/ad-cost-calculator) to calculate your CPC, CPM and CPA from your campaign numbers.

To isolate your UTM-tagged clicks from other clicks, you can segment the traffic by using the **UTM Medium**, **UTM Source** (here you can also see any traffic tagged with "ref" and "source" parameters), **UTM Campaign**, **UTM Content** and **UTM Term** sections in the **Campaigns** tab.

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