conversion-lift

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annalectnl / mta-calibration-through-conversion-lift

In this research paper, we used Google and Facebook conversion lift studies to calibrate our Multi-Touch Attribution results from Google Ads Data Hub (ADH). We assessed the feasibility of these conversion lift calibrations and the impact of using conversion lift results in the calibration adjustment.

facebook markov-chain-model multi-touch-attribution conversion-lift google-ads-data-hub

Updated Oct 6, 2021

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