first-touch-attribution

Here are 2 public repositories matching this topic...

Ali-datasmith / Marketing-ROI-Tracker

Enterprise B2B multi-touch attribution and budget optimization engine built with Polars, DuckDB, Pydantic v2, Gemini structured output, and Streamlit.

Updated Sep 1, 2026
Python

MounishKumar228 / Last_Touch_Attribution

Star

Marketing attribution analysis showing how last-touch attribution understates Paid Social's contribution to customer journeys using first-touch, multi-touch, exposure, and statistical analysis.

statistics attribution data-analysis digital-marketing business-analytics marketing-analytics customer-journey paid-social last-touch-attribution first-touch-attribution

Updated Aug 28, 2026

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